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Let´s Do It! international team, volunteers and supporters launching the crowdfunding campaign to clean up the world in just one day. Foto: Valdar Liive

Let´s Do It! international team, volunteers and supporters launching the crowdfunding campaign to clean up the world in just one day. Foto: Valdar Liive

Let’s Do It! is a mass civic movement and in the era of the shareconomy, what would be more logical than to organise a crowdfunding campaign?

The goal of this campaign is to raise funds to support and coordinate massive cleanup actions around the globe, prepare and train people, and create all other necessary conditions to succeed.

According to Kadi Kenk, head of Let’s Do It! partnerships, the crowdfunding campaign is an important tool to give the supporters of a clean world a chance to contribute more than just one day a year, and more than just for their country it requires a global effort to make a global change. Kadi explains: “Every euro donated for the support of World Cleanup Day will be invested into training and supporting leadership from every country in the world, and even more so, it will prove that the will of the people is there.”

On the 4th of February, a bunch of Let’s Do It! people, friends, and supporters, gathered near the Estonian main TV station, to start the first crowdfunding campaign of the Let’s Do It! World history. The day involved sending out the message to different channels Facebook, Twitter, lists, e-mails, press releases, contacting media, and giving interviews to TV and radio channels, communicating with supporters, donating, and much more.

All the efforts paid off, by being one of the most trending and most popular environmental campaigns on the Indiegogo platform on the launching day of the campaign. Let’s Do It! raised more than 2500 euros during the first day. Even the President and Prime Minister of Estonia are on board!

So far the two months long campaign has had more than 200 supporters, mainly from Estonia, but also from Belgium, the Netherlands, US, Denmark, UK, France, Malta, and other countries.  

But this is clearly not enough. The campaign is almost half way through, and Let’s Do It! needs the help of all the members of the network, supporters and well-wishers, all around the world!

“As the saying goes: where there is a will, there is a way. And yes, money will help to make the way to a clean world faster and smoother. So I invite people to donate, share, and also become  pioneers for a clean world. There is nothing to lose and everything to win!!” says Kadi Kenk.

Let’s Do It! has grown from Estonia’s 50 000 people into a worldwide civic movement in just  a few years. 14.5 million people have been cleaning up half a million tons of illegal waste together. Using this experience, we need your help in order to aim much higher.

By Marit Valge