At the Clean World Conference held in Turkey, Bursa, the international network of Let’s Do It! activists decided that instead of running and coordinating a series of big country-wide cleanup actions on separate dates, a new approach is needed. The participants agreed that it is essential to increasingly cooperate to raise awareness of the massive waste problem internationally.

“With our crowdfunding campaign, we’re taking the first real step to make this big plan a reality. Even though we have grown from one action in the small country of Estonia into a massive world-wide civic movement in just few years, we must do more and be so much more. But it’s always the people who get things done,” explained Kadi Kenk, one of the leaders of Let’s Do It! World.

In 2016, Let’s Do It! World will be looking for capable leaders around the world. The money raised with the crowdfunding campaign will be invested in training these leaders and building up country teams. In 2017, the focus will be on mapping all the world’s trash. For this, a new innovative waste mapping application will be built and then an international mapping campaign will follow. Something like this has never been done on such a scale. In 2018, on the 8th of September, a massive cleanup day will take place, uniting at least 150 countries for the same cause.

“And finally, after this unique effort, together with organizations, experts, and visionaries around the world we will create a plan to stop the waste problem once and for all. We can keep our planet clean, but only if we do it together. This is not a job for one civic movement or a few environmental organizations – this is something that has to be done on a very big scale and we invite everyone to join this action on a local and on a global level,” said Kenk.

The international network of Let’s Do It! aims to solve the illegal dumping problem on a local and global level in both the short and long term – by engaging a large part of the society in the cleanup activity on an action day, raising the awareness of issues related to illegal dumping, and engaging both experts, political and local leaders to find more sustainable systemic solutions. The movement began in Estonia in 2008 when 50 000 people came together and cleaned up their entire country in five hours, removing 10 000 tonnes of waste and saving the government three years of work and 22 million Euros. Today, Let’s Do It! is a global network of 112 countries, having engaged about 14.5 million participants.

Let’s Do It! World is supported by the Estonian Ministry of Foreign Affairs from the Development Cooperation and Humanitarian Aid fund, the Estonian Ministry of the Environment, the Open Estonia Foundation, Skype, Carlson Rezidor Hotel Group, QlikView, Tallink Group, DHL Estonia, Pricewaterhouse Coopers, Interlex Translations, Meedius Estonia, Sendsmaily and EuroPark Estonia.

Meelika Hirmo
Let’s Do It! World
Head of Public Relations & Communication
Phone: +372 504 1258
Skype: meelikahirmo